Hi, I’m Asim.
I’m a tech geek, turned startup founder, turned government reformer, turned product nerd, turned restaurant owner, turned… TBD.
I grew up, went to school, and worked in Lahore, Pakistan, before moving to the US in 2014 with my wife, Minahil. We lived in the San Francisco Bay Area, got bored with the perfect weather and fancy lifestyle, and moved to the Great White North at the end of 2019. We currently live in Toronto and will be moving to Ottawa later this year. Both our parents and siblings live in Lahore.
I have a Masters in Development Practice from UC Berkeley, and a BS in Computer Science from LUMS.
How can I help?
If this is your first time starting a business, or you’re an early-stage startup, you could benefit from my 14+ years experience with consumer and enterprise startups. Product discovery, validation, pricing, design, go-to market, agile development, marketing, outsourcing… there’s always something to be done.
I’m available for part-time, and project-based, remote work and consultation. If you have something to discuss, please reach out.
What is ‘Gulab Janu’?
In January 2020, I was set to open a full-service restaurant in Toronto. Surprise, surprise! It was to be called: ‘Gulab Janu’.
The name translates loosely to ‘rose lover’, is a pun on gulab jamun, and, as such brilliance usually does, came as a late-night revelation. Right then, excitedly, I bought the domain.
Well, the restaurant didn’t happen, but, the name was too cute to let go.