Tried solving the non-existence of authentic, healthy, upscale South Asian food in Downtown Toronto.
The restaurant didn’t survive COVID but I got to do what I love, and what I’m good at:
– Questioning every assumption
– Running a business with product-first thinking
– Finding product-market fit
- Saved by health-workers
- “Not a financial decision”
- Clubhouse: Small food business owners and impacts of COVID
- Finding Product-Market Fit for Upscale, South Asian Cuisine in 2020
- Business Insider: Toronto is emerging as a tech superpower as immigrants choose Canada over the US
- Desis in Pardes: Job vs Business | Qualities of an Entrepreneur
- BlogTO: How the pandemic squashed a Toronto restaurant owner’s dream before it officially began
- One month after I joined the restaurant, it all came crashing down.
